I’ve been doing a lot of research into marketing for work; how people get other people not only to know about a certain product or service, but also how they get those other people to actually desire that product or service. And, as I am wont to do, as I’ve been mulling it over I’ve been thinking about how that relates to books.
Although you really should not judge a book by its cover, the harsh reality is that we do anyway. Not just the cover art or the size or the choice of font. We judge according to the title. A good title—or at least a unique one—can make a reader pick up a book even if the actual content is subpar, whereas a poor, mundane title can bely a truly magnificent book.
That’s what the modern Publishing Industry and the strategies of marketing would have us think, anyway. But is that really the case? Do we really rely only on a title to tell us what we want about a book? Or, especially for modern readers, do we “do our research” a little deeper, taking recommendations from people we know or looking at star ratings on the internet or actually opening the book and reading not only the blurb but also maybe skim over a bit of the actual text?
I decided to look at my own bookcase to run this experiment: If I knew nothing about a book except the title, would it be enough to entice me to read it?